Writing

Guides

Messaging Guide

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Style Guide

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Conference Program

2019

Program schedule for which I wrangle, edit and fact check content including descriptions, speaker bios, dates, times and locations offfered at three-day conference.

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Messaging Architecture

Brand Campaign Messaging Architecture

Messaging framework I helped develop for launch of brand campaign, "A Place to Become ..."

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Press Releases

Katy Perry Partnership

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Lilly Family School

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Shaq O'Neil Release

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Product Marketing

Native Content Marketing

LA Times, Sept. 2018 https://www.latimes. ... /bgca-nvi/

Sponsored content written on behalf of Los Angeles Boys & Girls Clubs and published in the LA Times.

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Thought Leadership Blogs

Selected blog posts written under executive's name

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Blog Posts

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Thought Leadership Columns

Opinion: Teen’s prepared voices can be powerful in a divided age

Atlanta Journal-Constitution, June 25, 2018 https://www.ajc.com/ ... cjRreNhYM/

Op-Ed column ghostwritten for Robert W. Kamerschen, EVP, General Counsel, Chief Corporate Affairs Officer and Corporate Secretary for Aaron’s, Inc., a BGCA partner.

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Strategic Plan

Connections Magazine

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Youth Outcomes

Connections Magazine

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Chairman's Report

Connections Magazine

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Web Pages

New Challenges on Old Frontiers

MedCareers.com

Story I wrote for online medical professional placement firm about working in remote aboriginal communities in North America.

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Rx for Success

MedCareers.com

Overview of a pharmacist's experience working for an online pharmacy.

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A Fish Story

BGCA.org, 2018 https://www.bgca.org/news-stories/2018/December/A-Fish-Story

Story about a Boys & Girls Club teen from Flint, Michigan, who received the opportunity to work on a fishing boat in Alaska to pay for college.

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White Papers

Great Think: Indian Country

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Great Think: Youth Safety

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Feature Stories

Anaheim Angel

Bruno Serato's campaign to feed "motel kids" in the shadows of Disney Land and beyond.

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Making the Grade

Innercity kids achieve academic success against the odds.

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Bringing the Boys & Girls Club Brand to Life!

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Tech Skills Compute for Youth

How technology is changing young people's lives in San Francisco.

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The Test of Time

Award-winning article on archival preservation of photographs.

Profiles

Lobbying for Dominance

Profile of David Green, founder of Hobby Lobby.

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Rock n' Roll Scribe

Author and photographer Katie Ball.

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Blake Leeper

Paralympic champion and aspiring Olympian.

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Run Zoe Run

Why Zoe Romano did a 3,000-mile solo run across America.

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Column

News & Notes

Boys & Girls Club news

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The More Things Change

Serial column I created to demonstrate BGCA's century-plus legacy and ongoing impact.

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The More Things Change 2

Serial column I created to demonstrate BGCA's century-plus legacy and ongoing impact.

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Marketing Communications

MyClubMyLife.com

Magazine ad promoting teen-focused website.

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YouDecide

1-pager spelling out benefits for consumers.

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Window to Success: An Insider's Guide to PR and Marketing

Advertorial featuring Atlanta PR and advertising agencies and executives.

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Microsoft

Magazine ad promoting software promotion.

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Videos

John Paul DeJoria Video Profile

http://www.youtube.com/watch?v=cEEp9hhFEFE

Scripted and produced video profile of philanthropist.

A.C. Green Video Profile

http://www.youtube.com/watch?v=NrwL3cheFGg

Scripted and produced video tribute to former NBA player.

Meet Lucille O'Neal

http://www.youtube.com/watch?v=4f1CFhVsK84

Scripted and produced video featuring Shaq's mom.

Emails

Content Marketing Solicitation

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Public Awareness with Obama

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Ghostwritten Content

President's Blog

http://bgca.org/blog

Work closely with president/CEO on blog that reflects his voice and organization's brand messaging.

People Make the Difference

Written from perspective of executive I interviewed.

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Measure of Success

One organization's successful implementation of national strategic plan.

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