Writing
Guides
Messaging Guide
Style Guide
Conference Program
2019
Program schedule for which I wrangle, edit and fact check content including descriptions, speaker bios, dates, times and locations offfered at three-day conference.
Messaging Architecture
Brand Campaign Messaging Architecture
Messaging framework I helped develop for launch of brand campaign, "A Place to Become ..."
Press Releases
Katy Perry Partnership
Lilly Family School
Shaq O'Neil Release
Product Marketing
Native Content Marketing
LA Times, Sept. 2018 https://www.latimes. ... /bgca-nvi/
Sponsored content written on behalf of Los Angeles Boys & Girls Clubs and published in the LA Times.
Thought Leadership Blogs
Selected blog posts written under executive's name
Blog Posts
Thought Leadership Columns
Opinion: Teen’s prepared voices can be powerful in a divided age
Atlanta Journal-Constitution, June 25, 2018 https://www.ajc.com/ ... cjRreNhYM/
Op-Ed column ghostwritten for Robert W. Kamerschen, EVP, General Counsel, Chief Corporate Affairs Officer and Corporate Secretary for Aaron’s, Inc., a BGCA partner.
Strategic Plan
Connections Magazine
Youth Outcomes
Connections Magazine
Chairman's Report
Connections Magazine
Web Pages
New Challenges on Old Frontiers
MedCareers.com
Story I wrote for online medical professional placement firm about working in remote aboriginal communities in North America.
Rx for Success
MedCareers.com
Overview of a pharmacist's experience working for an online pharmacy.
A Fish Story
BGCA.org, 2018 https://www.bgca.org/news-stories/2018/December/A-Fish-Story
Story about a Boys & Girls Club teen from Flint, Michigan, who received the opportunity to work on a fishing boat in Alaska to pay for college.
White Papers
Great Think: Indian Country
Great Think: Youth Safety
Feature Stories
Anaheim Angel
Bruno Serato's campaign to feed "motel kids" in the shadows of Disney Land and beyond.
Making the Grade
Innercity kids achieve academic success against the odds.
Bringing the Boys & Girls Club Brand to Life!
Tech Skills Compute for Youth
How technology is changing young people's lives in San Francisco.
The Test of Time
Award-winning article on archival preservation of photographs.
Profiles
Lobbying for Dominance
Profile of David Green, founder of Hobby Lobby.
Rock n' Roll Scribe
Author and photographer Katie Ball.
Blake Leeper
Paralympic champion and aspiring Olympian.
Run Zoe Run
Why Zoe Romano did a 3,000-mile solo run across America.
Column
News & Notes
Boys & Girls Club news
The More Things Change
Serial column I created to demonstrate BGCA's century-plus legacy and ongoing impact.
The More Things Change 2
Serial column I created to demonstrate BGCA's century-plus legacy and ongoing impact.
Marketing Communications
MyClubMyLife.com
Magazine ad promoting teen-focused website.
YouDecide
1-pager spelling out benefits for consumers.
Window to Success: An Insider's Guide to PR and Marketing
Advertorial featuring Atlanta PR and advertising agencies and executives.
Microsoft
Magazine ad promoting software promotion.
Videos
John Paul DeJoria Video Profile
http://www.youtube.com/watch?v=cEEp9hhFEFE
Scripted and produced video profile of philanthropist.
A.C. Green Video Profile
http://www.youtube.com/watch?v=NrwL3cheFGg
Scripted and produced video tribute to former NBA player.
Meet Lucille O'Neal
http://www.youtube.com/watch?v=4f1CFhVsK84
Scripted and produced video featuring Shaq's mom.
Emails
Content Marketing Solicitation
Public Awareness with Obama
Ghostwritten Content
President's Blog
Work closely with president/CEO on blog that reflects his voice and organization's brand messaging.
People Make the Difference
Written from perspective of executive I interviewed.
Measure of Success
One organization's successful implementation of national strategic plan.